The Role

You will be responsible for the operational execution and management of content marketing for the Benelux market and as such, will speak Flemish/Dutch.

What You Will Do

• Site Update & Maintenance - Responsible for what is being displayed on site
• Creating, updating, and driving promotions for Kindred websites portfolio on the market
• Managing the local offers which include creating & editing promotions pages, optimizing the promotions' visibility, analyze the impact of the overall onsite strategy
• Fully managing promotional banners in all brands and all “lobbies”
• Review key analysis on performance of content and optimize activity towards KPIs
• Ensure content activity is compliant and that sufficient QA and testing processes have been carried out
• Day-to-day management of the social media channels
• Monitoring inbound interactions across the social community daily and appropriately responding or assigning to the relevant internal department (i.e. Customer Service)
• Planning, generating and publishing content across all channels in line with Company content calendars, priorities and marketing plans
• Day-to-day management of the Company's on-site social content hub – Primarily writing, editing and publishing content (inclusive of images, copy, video). providing multi-market content and enhancing user journey to optimize conversion and repeat custom
• Day-to-day management of the Company's Influencer network; primarily keeping contact sheets regularly updated; supplying content, copy and images to Influencers; collating and compiling reports on Influence activity performance
• Expected to keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team

Your Experience

• Fluency in Flemish or Dutch
• 360 knowledge of social media marketing; with demonstrated experience working with Twitter, YouTube, Facebook and Instagram
• Good knowledge of site marketing and experience in creating on-site messaging
• A good understanding of how the gaming industry works; both Casino and Sportsbook marketing
• An ability to think creatively and be proactive about coming up with ideas and new ways of working. Not afraid to challenge the status quo
• Demonstrated experience in creating content that has delivered tangible results
• An awareness of the role and importance of brand reputation in the new media age.
• Experience in community management, online content trends and digital marketing techniques is required