Do you have a passion for customer loyalty? Does the idea of ​​continuously questioning the status quo with the aim of taking the CRM team to the next level excite you? Then you've come to the right place with Tipico's Marketing Retention Team! The CRM Lifecycle Manager designs and implements customer lifecycle campaigns and communications, both for transactional and marketing purposes. Our goal is to optimize player activity and (re)design customer journeys for online and digital shop customers. By increasing the customer lifetime value, you can make an active contribution to the Tipico success story!

Responsibilities: 

• You develop and implement automations and personalized lifecycle campaigns (also real-time interactions) across multiple channels with a strong focus on users' lifecycle journeys, based on modeling customer behavior.
• You conduct A/B tests of customer lifecycles to continuously optimize the quality and performance of email campaigns.
• In order to improve the quality of the life cycles, you are in constant contact with Marketing Intelligence, other CRM teams and the data team.
• You support various CRM projects (tool implementation, Emarsys setup and expansion, improvement of existing marketing tools).
• To ensure fast and successful progress, you work closely with other teams, departments and third-party providers.

Which skills you should bring to the pitch:

• Linguistic proficiency. Native speaker or fluent German and English skills, both spoken and written, are essential.
• Qualifications: You have a bachelor's/master's degree/MBA in business administration (BWL), marketing or a comparable qualification.
• Professional experience: You have at least one year of professional experience in a similar function with prior knowledge of CRM. You score with us if you have already gained experience in the iGaming/gambling industry or in e-commerce.
• Cooperation. You will work with other teams, departments and third parties (stakeholder management) to ensure rapid and successful progress. This requires strong communication and presentation skills as well as good negotiation skills.
• Customer centric mindset. The customer is always the focus of your actions. You will always design and deliver solutions with them as your main focus.
• learning mentality. You actively learn through experimentation as you tackle new problems, using both successes and failures as learning fodder. You are open to change and have a "self-learning" attitude to structure new processes.
• Solution-oriented & hands-on. You achieve consistent results even under difficult conditions due to your problem-solving skills and feel comfortable with operational work.
• tech savvy You have in-depth knowledge of MS Excel. A basic understanding of HTML and SQL is an advantage. The use of at least one marketing automation tool (preferably Emarsys) completes your profile.

This is how we score with you:

• Established International Group : We have a solid foundation on which to grow.
• Responsibility. You have a responsible position in an exciting and dynamic industry at #1.
• Personal and professional development: We offer you the opportunity to develop and grow in order to fully develop your potential.
• relocation assistance. To make your move to Malta as smooth as possible.
• Competitive and fair salary package. We care about our employees and offer a permanent contract, a competitive salary, private health and dental insurance and subsidized parking.
• Sporting incentive. We want you to stay active and subsidize membership in the sport of your choice.
• Modern offices. Our own Tipico Tower offers an open space with the latest technology.
• events. At sponsored charity and team gatherings, we want to have fun together as a team and strengthen our connections.
• One Team Culture: We believe in collaboration and in the team, but also value the uniqueness of each of us. Together we are stronger!